As a brand expert, there are myriad ways for brands to express their “story” and to capture their audience. As a blogger and business woman or man, you have a personal story that can enhance your brand and attract the perfect audience. For many of these brands it’s all about the “WHY.” We look at so many pages on the internet and so many different brands a day so as a customer I really want to know…and in the first few minutes…Why are you doing what you are doing? Why does your brand exist? Why should I listen to you or, more harshly, why should I care? I’ve found a 4 step process that can help you identify your audience, share your story, and ultimately grow over time via narrative story telling. If you’re not the best writer, fear not, there’s myriad resources out there - Liz Ash being one of them! So here’s my 4 Tips on how to start from the beginning or if you think you want a re-fresh you can apply these at any point in your career. Good luck!
This isn’t as difficult as it may seem. Think about who your target audience is and if needed define each different type of audience member (For example, I am going to make one persona to represent my primary target audience: Her name is Dani, she is from 18-30, she works for herself most likely in a creative field, she travels by car, she loves romance, the number 4 and fashion/lifestyle and streetwear blogs…just from this I can Google the top rating Streetwear blogs and perhaps look for my niche/tribe there). This may be certain Facebook groups, online forums, meet-up groups, etc. Engage with them (without being spammy), offer advice, and share your own story! In this way, you can position yourself as an expert in your field, and you will become a valuable resource for your network.
Blog about your personal experience and show off your expertise. By writing your own personal stories, your ideal audience will gain trust, begin to like you, and will connect with you on a new level. Why? Because they will see themselves in you and will want to experience a transformation in their lives or overcome a problem, just like you did. You can achieve this by writing blog posts, social media posts, newsletters, eBooks, and more…and sharing your personal stories throughout. Relate out to your audience and see which “struggles” they could currently be going thru that you can help them with! This is the key here to see which of your vignettes or little life moments are resonating most and then take it to Step 3!
Create products that either offer help thru relating, or that will help your audience navigate thru their current dilemmas. Remember, ideally your product will show thru your own personal narrative how you were able to identify a certain dilemma, address that problem, and then solve just one problem. You don’t have to “solve” problem in one e-book or course. Simply offer one solution to one problem, and take your client through a step-by-step process to get from point A to point B. By sharing your own personal story of transformation, your sales pages will write themselves, and your ideal clients will be happy to purchase from you, because they know that you’ve been where they are.
Bottom line: people make buying decisions on like and trust. By sharing your personal stories of transformation, you can build these like and trust factors much more quickly. Now is the time to share your story. What are you waiting for?